Homepage2024-03-05T11:52:39-06:00

BASIS ACTIVATION CENTER

One Sheets, Trainings, and Research to help you effectively take programmatic to market.

GBO (Group Budget Optimization)

At the end of February, we discussed the importance of setting a KPI with the advertiser. We know that the KPI is important for reporting, renewal conversations, and benchmarking. Most importantly, it will determine campaign optimizations including how the campaign [...]

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