BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
Enhancing Your Pitch with Research
We’ve all seen the sales presentations that start with 20 slides of research before getting to the actual recommendation, or worse the ones that are dropped in the appendix and never used. But as account executives how do we better [...]
GBO (Group Budget Optimization)
At the end of February, we discussed the importance of setting a KPI with the advertiser. We know that the KPI is important for reporting, renewal conversations, and benchmarking. Most importantly, it will determine campaign optimizations including how the campaign [...]
Virtual Strategy Summit: Political (Follow Up)
Last week we had our Political Strategy Summit, and we learned a lot! With political starting to heat up, now is the time to be securing those budgets. If you missed the call or would like to see the content [...]