BASIS ACTIVATION CENTER
One Sheets, Trainings, and Research to help you effectively take programmatic to market.
Basis Can Do It
As you hopefully know, earlier this year we launched Ask Basis, where we answer a wide range of questions regarding the digital landscape. Recently, a question that we are all too familiar with was asked (and love to get )… [...]
Enhancing Your Pitch with Research
We’ve all seen the sales presentations that start with 20 slides of research before getting to the actual recommendation, or worse the ones that are dropped in the appendix and never used. But as account executives how do we better [...]
GBO (Group Budget Optimization)
At the end of February, we discussed the importance of setting a KPI with the advertiser. We know that the KPI is important for reporting, renewal conversations, and benchmarking. Most importantly, it will determine campaign optimizations including how the campaign [...]
