Identify KPIs

With 2024 already flying by, this week's edition of our biweekly update is taking a step back and re-examining one of the most crucial elements of running a programmatic campaign for all involved: Identifying a Key Performance Indicator (KPI). This has a big-time effect on both the media planner as well as the seller, as [...]

Even More Ways to Win Political Dollars in 2024!

I hope you’ve finally gotten through your last couple pieces of Halloween candy that nobody else in your house wanted (those Smarties, Dum Dums, and Candy Corn) and are inching (crawling?) closer and closer to Thanksgiving. With 7 weeks left in the year and a few major holidays (and holiday breaks) in front of us, [...]

2023-11-14T21:52:55-06:00Newsletter Posts|

Trick or Treat Yo’ Self to Some Research

The best part about Halloween, in my opinion, is not the costumes or spooky decorations, the best part is the candy. As an adult, I have learned, nothing is better on Halloween night than your kids asleep and going through their treat bag . You can have Snickers, Reese’s, Twix, pretzels, or my favorite, [...]

2023-11-06T21:46:29-06:00Newsletter Posts|

Last Push for Q4 Dollars

We are staring down the end of 2023, but the year is not over yet and there are still budgets to be found. Below are some “quick hit” ideas to secure some last-minute revenue. Need Something Splashy? Digital Out-of-Home (DOOH) - One-Sheet TransUnion Audience Platform (TAP) One Sheet CRM Onboarding with LiveRamp One Sheet [...]

2023-11-07T15:58:49-06:00Newsletter Posts|